Wright Communications

Wright Communications supports the Awards by offering pro bono PR services.

Why Wright Communications is passionate about sustainability

Wright Communications was New Zealand's first public relations consultancy to specialize in Corporate Responsibility (CR) and sustainability communications.

Our mission is to help companies earn enviable reputations by doing the right thing. By combining corporate and marketing communications skills with a specialty in CR, our clients are able to achieve their business goals. Wright Communications seeks to enhance its clients' reputations, increase positive market awareness, reduce levels of risk and achieve regulatory compliance seamlessly through improved relationships with stakeholders.

As trusted advisors for a range of entities and their public relations interests including: multi-national corporations, New Zealand owned businesses, Government organisations and the not-for-profit sector; we empower companies to become better corporate citizens.

Wright Communications is aware of the wider social, cultural, environmental and economic context that its clients operate in.

Achievements by Wright Communications from a sustainable point of view

Wright Communications is committed to a triple-bottom line approach to sustainability.  Some of our sustainability initiatives include:

Environment

• Getting to work:
  • Our consultants use public transport (bus and train), walk or car pool to get to work each day.
• Visiting clients:
  • We use our low-emissions Smart Car when travelling to client meetings and the onboard Navman helps ensure we take the quickest route to get there, on the smallest amount of fossil fuel.
• Video-conferencing
  • When appropriate, we use our video-conferencing system for trans-Tasman business meetings and for work-in-progress meetings with our Wellington-based clients.
• Office equipment:
  • Switching our computer monitors and other office equipment to stand-by mode when not in use helps to cut down our power consumption.
  • Our printing machines are ENERGY STAR certified and have several features such as duplex printing and draft printing modes that help our team conserve ink and paper.
• Office furniture:
  • We choose Herman Miller furnishings including Aeron chairs and Abak desk systems.  The Aeron adapts naturally to virtually every body, is made from almost two-thirds recycled material and almost the entire chair-94 per cent-is recyclable. Certified to MBDC Cradle to Cradle Silver, Aeron is GREENGUARD certified and can contribute to LEED certification.  Our Abak desk systems are 60 per cent recyclable, manufactured using 43 per cent recycled content and are also GREENGUARD certified.
• Recycling:
  • We recycle newspapers, office documents, used toner cartridges, mobile phones, glass and plastics.

Society / Culture

• Professional training:
  • Wright Communications covers the cost of annual membership and event fees for all consultants to join and participate in the PR industry’s professional development organisation - Public Relations Institute of New Zealand (PRINZ).  All Wright Communications’ consultants abide by the PRINZ Code of Ethics.
• Network organisations:
  • We are active members of the Sustainable Business Network and New Zealand Business Council for Sustainable Development.

Economy

• Wright Communications appointed an independent director from day one to ensure good governance and prudent financial management of the consultancy.

Future Wright Communications plans in sustainability

Going forward, we will continue to measure our carbon footprint on an annual basis and create new reduction targets for the limited amount of emissions we generate.

We will continue to offer best practice Sustainability Report writing and production services using the Global Reporting Initiative (G3).

Why Wright Communications have got behind the SBN Awards

Wright Communications' approach to sustainability is to create a positive impact on New Zealand businesses and provide continuous support through leadership.

Wright Communications is delighted to get behind the SBN Awards by providing pro bono public relations services. Supporting the Sustainable Business Network allows us to further extend our services and educate businesses about sustainability reporting, practices and procedures.

We are proud to be members of the Sustainable Business Network and support all the companies that are actively participating in environmentally and socially responsible initiatives.