Ground Effect
BACKGROUND
Ground Effect maintains a strong sustainability focus in the way they do business, through the integration of strong values and a vision of creating products that are hard wearing and fit for purpose. Clients’ needs are met by providing cycling gear designed to ultimately get them out of their cars and onto their bikes in a comfortable manner.
HOW SUSTAINABILITY IS AN INTEGRAL PART OF THE ORGANISATION
Ground Effect sees cycling as delivering multiple benefits to society; as a recreation it encourages us to interact with our natural environment and keeps us fit; as transport it counters the trends of increased congestion and energy consumption. Comprised of dedicated cyclists, Ground Effect offers functional, high-quality cycling gear that is made from often locally-sourced materials and designed to last, meaning everyone consumes less resources.
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