Nappy Days

Approximately 1 million disposable nappies go to landfill each day in New Zealand. Nappy Days' vision is to provide a zero waste product to New Zealand parents to reduce this.

Based in Kati Kati Nappy Days is a New Zealand owned company that specializes in providing high quality cloth nappies to New Zealand parents. The company is small but is growing strongly due to the loyal support of their clients. Kate Mead – aka The Nappy lady – knows all there is to know about cloth nappies. They are committed to providing only the highest quality of service and products in the most sustainable way possible. 

Kate says, “ As parents to be we can be led to believe that convenience is everything and that using cloth nappies could potentially take precious time away from your baby. This is in the marketing material from one of the leading disposable brands in New Zealand” 

This message has the potential to put our potential clients off using cloth nappies forever.
“Our key challenge is to encourage parents to try cloth nappies before they get railroaded by the marketing messages from the disposable nappy companies. The main challenge for reaching potential clients and the community is to make cloth nappies mainstream not alternative. They also need education surrounding what the environmental (less waste to landfill) and social benefits (savings upwards of $3000 per child) are.

To do this Nappy Days partnered  with Waitakere City Council to develop accurate figures on the amount of waste to landfill. Figures out of Waitakere City show disposable nappies responsible for around 14% of all domestic waste in a recent survey of 300 households rubbish collection.

 Investing in top quality cloth nappies is smart particularly when looked at over the whole lifecycle of a nappy. They are made to be reused hundreds of times and are made from environmentally friendly fabrics.  "One of our cloth nappies can prevent over 400 disposables from entering a landfill. Socially, we believe because the cost of using cloth nappies is around a third or less than that of disposables, our products are a more socially responsible product as far as the economy goes"